KEVIN ALLAN

  • Start-ups -
  • Growth -
  • Consumer -
  • SMB -
  • Enterprise

SERVICES FOR START-UP, SMB AND ENTERPRISE-LEVEL COMPANIES


You are an early-stage start-up, looking for a better go-to-market strategy to solidify your business plan.

Or maybe you are an SMB and need a fresh set of eyes to bring new products more quickly to market.

Maybe you are an enterprise company in need of a change in product marketing strategy.

You need a proven industry veteran that can assess and deliver.

Contact

PROVIDING HELP WITH

Marketing

  • Strategic development: Messaging, branding
  • Customer acquisition, retention, growth strategies/execution: Lead generation, in-bound marketing programs, product marketing content, channel marketing tools, social networking campaigns, SEO/SEM
  • Go-to-market strategies in context of marketing mix: Launch, PR, press relations, speaking, analyst engagement, sales tools/training
  • Digital asset development and deployment: Website (HTML5/CSS), content tools (Adobe Photoshop, InDesign, Illustrator, Microsoft Office)
  • Customer engagement tools/programs: CRM (HubSpot, Salesforce.com), e-mail (Constant Contact, MailerLite)
  • Performance/ROI monitoring: Website and social networking analytics (Google Analytics, FaceBook), A/B testing
  • Business case development: Including product requirement documents (PRD), financial projections, unit forecasting
  • Product life-cycle management: Program management (Agile), engineering development, launch preparation, software/firmware/app updates, product end-of-life (EoL) planning
  • Presentations: Including products, roadmaps, training
  • Profit margin optimization: COGS reduction development, pricing adjustments
  • OEM out-sourcing: Including contract negotiations, product specifications and management

Product Management

Consulting

  • Business planning: Distribution strategy, support, sales development
  • Revenue growth strategy: Channel, geographic, product line extension
  • Retooling/company repositioning: New addressable markets, rebranding, funding
  • Partnerships: Revenue sharing, market development/growth, product integration
  • Competitive analysis: Market, features, SWOT
  • Business establishment: LLC, incorporation, local licenses
  • Investor pitches/presentations: One-pagers, slide deck preparation and refinement
  • Intellectual property (patents, trademarks): I.P. legal interactions, trademark filings
  • Engineering sourcing: Local and off-shore, including contract negotiation

Entrepreneurship